A first look at one of our most exclusive driving experiences yet. Join the Club Community for an unforgettable Winter 2027 journey beyond the Arctic Circle. Begin with three nights in Munich before traveling to the frozen lakes of Swedish Lapland, where BMW engineers develop their performance vehicles.
Over four days, master winter driving techniques alongside expert instructors, experience exhilarating drift sessions on the ice, and enjoy exclusive access to BMW experiences rarely available to the public. Submit your interest today to receive priority updates as this extraordinary experience takes shape.
